THE WORLD’S COOLEST LUXURY ADVENTURES

Outside GO is an high-end adventure-travel company that designs, plans, curates, and executes unforgettable travel experiences. They explore new horizons in over 50 countries worldwide. If you can dream it, GO can make it happen.

GO's founders, Chip & Sandy Cunningham, have been global travel experts for over 30 years. They're experienced and passionate about travel, with the desire to inspire you to get outside and push beyond your existing comfort level to live big, go deep, and ultimately feel more alive.

How do you enhance a brand that has been around for over 30 years and already has a loyal following? How do you build upon a brand with such high-end, luxury content that speaks for itself? That's the challenge Headlamp was given with Outside GO.

Starting with web design, Headlamp was charged with mocking-up the new user-experience and look of the website. Our relationship with GO only grew from there, taking on more aspects of marketing and design to build a new brand image of this ultra-luxe adventure company. With two years and counting, Headlamp continues to cross boundaries and evolve an already iconic brand.

Progressing Outside GO's web presence started by making detail updates to their already live site. From there, larger developments continued with a brand new homepage, trips page, outposts page, journal, and much more.

With a goal to show off their knowledge and expertise in the travel industry, Headlamp had to ensure that their classic, yet cutting-edge trips around the world were highlighted in a modern yet luxurious fashion. Blending the new with the old, the current GO website envisions the global travel experts as a true industry leader.

From the first volume of their new UNCHARTED magazine, to long-form journal stories that inspire your dream adventure, Headlamp helps create a sense of wonder to GO's audience. Bi-weekly newsletters are designed with constantly-evolving and new content that are broadcasted to their list of subscribers and clients.

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Marketing materials are collaboratively designed for events, networking, and online promotion. As the official travel partner of Outside Magazine, many of these materials cross audiences through print or digital campaigns.

PRINT DESIGNS FOR MARKETING PROMOS

BANNER ADS FOR OUTSIDE MAGAZINE — ONLINE