PEDIATRIC SLEEP CONSULTANTS

Little Snoozers is a pediatric sleep consultant group who know firsthand what it's like to have a baby or child that won't sleep. They're dedicated to providing personalized sleep plans and one-on-one support to help your family achieve your sleep goals.

Their team is based out of Cleveland and Pittsburgh, but are not limited to these cities. Little Snoozers has helped families across North America and around the world become better rested.

Updating a brand is very different from envisioning a new one. Utilizing existing pieces and details to elevate a company's image across platforms, web design, and marketing collateral is a challenge in itself.

Little Snoozers was exactly that. With an already loyal following, the brand just needed a refresh to keep clients coming back while attracting new ones in a growing industry.

Updating Little Snoozer's brand started with identifying their new vision. Going from a start-up company to the next level of growth needed to cast a more professional, yet playful look to their image. Having some fun with classic sleep icons, the new Little Snoozers brand was created off three main goals and a need.

The sleeping moon portrays the softness of the brand, yet allows assumption on what the brand is. Taking this one step further, the mellow color-way with a lighthearted font gives the brand a more approachable identity and a trusting credit.

Building on this new brand, a simple website was needed where potential clients could learn more about the company and weigh package options. Keeping the design consistent with the Little Snoozer's new identity, the site is full of attractive photos and playful icons.